Adrian Wheeler
Writing for the Media
Writing for the Media
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- Condition: Brand new
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- More about Writing for the Media
PR people should know what the media want and don't want, write material according to rules and conventions, compose, present, and lay out stories in a manner that saves time and earns approval, produce good media photography, video, and infographics, and pitch a story professionally to increase the hit-rate of the stories they write.
\n Format: Hardback
\n Length: 120 pages
\n Publication date: 14 January 2019
\n Publisher: Emerald Publishing Limited
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The media receive only one percent of the material PR professionals send their way. What can we do to improve the success rate of the stories we write on behalf of our clients or employers?
We must understand precisely what the media desire and what they do not. We should be able to write material that adheres to the rules and conventions that the media themselves follow. We should know how to write, present, and layout stories in a way that saves the media time and earns their approval.
We can improve our pick-up if we know how to create good media photography, video, and infographics. We must know how to pitch a story professionally.
This guide is an A to Z of media writing for anyone working in PR who wants to achieve better results.
\n Weight: 240g\n
Dimension: 138 x 204 x 13 (mm)\n
ISBN-13: 9781787566149\n \n
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