You Are Here 2: A New Approach to Signage and Wayfinding

Effective signage is crucial for wayfinding in complex environments like healthcare facilities, while also serving as a visual identity for brands. 'You Are Here 2' showcases the best signages and wayfinding systems that blend form and function, demonstrating creative thinking and empathy.

Format: Hardback
Length: 272 pages
Publication date: 19 May 2022
Publisher: Victionary

When designing effective signage that is both visually appealing and functional, a delicate balance must be achieved. On the one hand, a wayfinding system must avoid confusion and reduce stress for visitors navigating complex environments like healthcare facilities. On the other hand, as a significant component of many visual identity design projects, signage can help a brand stand out by showcasing distinct personality traits.

A follow-up to the first edition, published in 2013, 'You Are Here 2' presents a new selection of the finest signages and wayfinding systems that enhance spaces and settings worldwide today. Whether they serve to simply guide people from point A to point B or evoke curiosity and delight in exploration, these projects reflect the work of designers who are skilled at merging form and functionality to demonstrate creative thinking and empathy.

Wayfinding systems play a crucial role in enhancing the user experience in various settings, including airports, museums, and public spaces. They help individuals navigate their surroundings efficiently and effectively, reducing stress and improving overall satisfaction. Effective wayfinding systems should be intuitive, visually appealing, and easy to understand. They should also incorporate landmarks, signage, and maps to provide clear direction and guidance. One example of an effective wayfinding system is the signage at the Singapore Changi Airport. The airport is known for its innovative and user-friendly design, and its signage system is no exception. The signage is clear, concise, and visually appealing, with a distinct color scheme and typography that helps individuals easily identify their location. The system also incorporates landmarks and maps to provide additional guidance, making it easy for visitors to find their way around the airport. Another example is the signage system at the Museum of Modern Art (MoMA) in New York City. The museum is known for its contemporary and minimalist design, and its signage system reflects this. The signage is simple, clean, and visually appealing, with a focus on typography and color to create a cohesive and recognizable brand identity. The system also incorporates interactive elements, such as touchscreens and digital displays, to provide additional information and engage visitors. In conclusion, effective signage is essential for enhancing the user experience in various settings. Wayfinding systems should be designed with the user in mind, incorporating intuitive design, visual appeal, and clear direction and guidance. By incorporating landmarks, signage, and maps, designers can create signage systems that are both functional and visually appealing, helping to create a positive and memorable experience for visitors.

Weight: 1224g
Dimension: 258 x 193 x 29 (mm)
ISBN-13: 9789887462958