You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

You can build a business around your expertise, ideas, message, and personality. But first, you need to realize YOU ARE THE BRAND. In "You Are the Brand," Mike Kim shares his 8-step blueprint to help you identify and showcase your unique expertise, gain clarity on your message, market, and business model, and cultivate "rocket ship relationships" that skyrocket your revenue and influence.

Format: Paperback / softback
Length: 224 pages
Publication date: 13 July 2021
Publisher: Morgan James Publishing llc

Yes, it is possible to build a business around your expertise, ideas, message, and personality. However, it is important to first realize that you are the brand. In the personal brand space, there are two common approaches: presenting a false version of yourself or oversharing in the name of authenticity. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. They do not realize that attention is not owed, but it is earned. On the other hand, the second group of people overshares in the name of authenticity, talking nonstop about their issues, sometimes revealing way more than what is comfortable to read about. This approach does not work in the long run, as it is similar to a car wreck that garners attention but is short-lived.

A simple question can serve as a litmus test for determining whether you can build a campfire around what you are sharing: "Can I build a campfire around what I'm sharing?" Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone others want to invite onto their stages, in front of their employees, or into their lives?

In his book "You Are the Brand," Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today's most influential thought leaders, as well as his own personal brand. The book provides practical and inspiring insights on how to identify and showcase your unique expertise, gain clarity on your message, market, and business model, why the most effective marketing strategy is to simply tell the truth, and how to create a powerful personal brand that resonates with your audience.

By embracing your true self and sharing your authentic message, you can build a business that not only aligns with your values but also makes a positive impact on the world. Remember, you are the brand, and your unique perspective and expertise can create a business that is both rewarding and fulfilling.

Weight: 308g
Dimension: 137 x 217 x 18 (mm)
ISBN-13: 9781631953477