You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side

Carter Bryant created Bratz dolls while taking a break from his job at Mattel, where he designed Barbie outfits. He later sold the concept to MGA, leading to a decade-long court battle. Orly Lobel's book explores the story behind the dolls, the debate over creativity and intellectual property, and the two different versions of womanhood represented by Barbie and her rival.

Format: Hardback
Length: 304 pages
Publication date: 02 January 2018
Publisher: WW Norton & Co

When Carter Bryant embarked on the journey to create what would eventually become the iconic Bratz dolls, he took a break from his job at Mattel, where he had been designing outfits for Barbie. However, his creative endeavors did not end there. Back at Mattel, he pitched his concept for Bratz to a rival company, MGA.

Orly Lobel, in her captivating account, unveils the colorful story behind the ensuing decade-long court battle that ensued between MGA and Mattel. This work serves as a captivating exploration, pitting MGA against Mattel, showcasing how an idea transforms into a tangible product, and delving into the two distinct representations of womanhood embodied by Barbie and her rival.

Lobel's narrative is a thought-provoking addition to the ongoing debate surrounding creativity and intellectual property. It raises important questions about the rights and livelihoods of American workers, as they may now be required to sign contracts granting their employers the rights to and income from their ideas.

Through her meticulous research and engaging storytelling, Lobel provides a deep insight into the world of fashion dolls and the legal battles that have shaped their industry. She sheds light on the complex dynamics between creativity, business, and intellectual property, offering a valuable perspective on the ever-evolving landscape of innovation and entrepreneurship.

In conclusion, "Bratz: The Battle for the Doll Empire" is a must-read for anyone interested in the intersection of creativity, business, and intellectual property. Orly Lobel's captivating account offers a fascinating glimpse into the story behind the Bratz dolls and the legal battles that unfolded as a result of their creation. It serves as a reminder of the importance of protecting intellectual property and the impact it can have on the lives of individuals and the broader society.

Weight: 528g
Dimension: 165 x 244 x 31 (mm)
ISBN-13: 9780393254075