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Vanessa Bohns

You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters

You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters

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  • More about You Have More Influence Than You Think: How We Underestimate Our Power of Persuasion, and Why It Matters


People often underestimate their influence and power, but behavioral psychologist Vanessa K. Bohns reveals that they have more influence than they realize. She offers strategies for observing the effect we have on others, reconsidering our fear of rejection, and pulling back to use our influence less.

Format: Hardback
Length: 256 pages
Publication date: 08 October 2021
Publisher: WW Norton & Co


Whether attending a meeting, sharing a post online, or mustering the nerve to ask for a favor, we often assume our actions, input, and requests will be overlooked or rejected. However, as behavioral psychologist Vanessa K. Bohns reveals, people see us, listen to us, and agree to do things for us much more than we realize.

In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognize the influence we already have and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers strategies for observing the effect we have on others, reconsidering our fear of rejection, and even, sometimes, pulling back to use our influence less.

You Have More Influence Than You Think is an “enormously empowering” (Robert Cialdini, author of Influence) call to anyone who has ever felt ineffective or invisible to recognize their power and wield it accordingly.

Weight: 454g
Dimension: 162 x 236 x 27 (mm)
ISBN-13: 9781324005711

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