100 Effective Techniques of Social Influence: When and Why People Comply

100 Effective Techniques of Social Influence provides an overview of the effectiveness of various techniques of social influence, exploring the idea behind each technique, empirical research, and psychological mechanisms. The techniques span multiple areas of life and are designed to provoke specific behaviors, such as convincing individuals to donate to charity or purchase a product. The book is based on scientific research and is ideal for students, academics, professionals, and readers interested in understanding how people interact and influence others.

Format: Hardback
Length: 262 pages
Publication date: 12 July 2022
Publisher: Taylor & Francis Ltd

100 Effective Techniques of Social Influence is a comprehensive guide that delves into the power of various social influence techniques, offering an insightful overview of how people employ these strategies to persuade others to comply with their requests, suggestions, and commands. The authors explore the underlying principles, empirical research findings, and psychological mechanisms that underpin the effectiveness of each technique, shedding light on why they work. Spanning a wide range of areas in people's daily lives, including business negotiations, management, marketing, and close relationships, as well as their behavior in public and private spheres, the techniques covered in this book are designed to provoke specific behaviors, such as encouraging charitable donations or promoting the purchase of particular products.

The authors have meticulously researched techniques from the 1970s to the present day, ensuring that only those proven to be effective through scientific research are included. The book is written in an engaging and accessible manner, making it suitable for students, academics, professionals, and anyone interested in gaining a deeper understanding of how people interact and influence others on a daily basis. By exclusively focusing on techniques that influence human behaviors rather than beliefs, biases, or emotions, the authors demonstrate how humans can be reliably convinced to behave in a certain way in a wide array of situations and contexts.

In conclusion, 100 Effective Techniques of Social Influence is a valuable resource for anyone seeking to enhance their social influence skills and gain a deeper understanding of the dynamics of human behavior. Whether you are a student, professional, or simply interested in improving your interpersonal relationships, this book provides a wealth of practical insights and strategies that can help you achieve your goals.

Weight: 660g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032283920