1950s Fashion Print

The 1950s was a key fashion decade, characterized by an analytical approach to design, lightness, freshness, whimsical imagery, and idiosyncratic subject matter. This book showcases hundreds of print designs from the era, featuring the work of Lucienne Day, Robert Stewart, Maija Isola, and other print icons. It explores the major themes of the period, including narrative and novelty, abstraction, artistic license, and kinetic prints, and includes exclusive illustrations and original artworks.

\n Format: Hardback
\n Length: 192 pages
\n Publication date: 10 June 2021
\n Publisher: Pavilion Books
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The 1950s were a pivotal decade in fashion, marked by a distinct analytical approach to design that blended lightness, freshness, and whimsical imagery with idiosyncratic subject matter. This remarkable era saw the emergence of numerous print icons, who left an indelible mark on postwar fashion design. This comprehensive sourcebook celebrates the heyday of 1950s fashion design, featuring hundreds of print designs from renowned designers such as Lucienne Day and Robert Stewart, as well as Maija Isola of Marimekko.

The book delves into the diverse range of designs and influences of these print icons, exploring their unique styles and techniques. From intricate patterns to bold graphics, the prints showcased in this book capture the essence of the 1950s aesthetic. In addition to finished prints, the book also includes exclusive illustrations and original artworks, providing a deeper insight into the creative process of these designers.

The major themes of the 1950s are explored in depth within the pages of this book. Narrative and novelty played a significant role, with designers incorporating storytelling elements into their prints. Abstraction emerged as a prominent trend, with distorted and attenuated forms used in print to create visually striking designs. Artistic licence and the influence of contemporary art on fashion print were also prominent themes, with designers drawing inspiration from various art movements to create unique and innovative prints.

Kinetic prints, which captured the influence of the era's 'mobiles, doodles, and spasms, were another notable feature of the 1950s. These prints incorporated movement and energy into their designs, creating a sense of dynamism and excitement. Each short chapter introduction is accompanied by a range of illustrations with captions that provide provenance and relevance, making this a valuable resource for contemporary designers and students.

The 1950s were a time of immense creativity and innovation in fashion, and this sourcebook serves as a testament to the enduring legacy of these print icons. It provides a wealth of inspiration and knowledge for designers and fashion enthusiasts alike, helping to preserve the rich heritage of 1950s fashion design for future generations.

\n Weight: 838g\n
Dimension: 228 x 226 x 22 (mm)\n
ISBN-13: 9781849945875\n
Edition number: 2 Revised edition\n