2020 Presidential Campaign: A Communications Perspective

Robert E. Denton, Jr. and a diverse group of communications scholars analyze the 2020 Presidential campaign, covering early rhetoric, nomination process, debates, advertising, new media, and news coverage. The volume explores campaign communication, branding, food politics, spending, and finance from a national perspective.

Format: Paperback / softback
Length: 270 pages
Publication date: 03 June 2021
Publisher: Rowman & Littlefield

As he has done for each presidential campaign since 1992, Robert E. Denton, Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, news coverage of the campaigns. This volume looks at the 2020 Presidential campaign from three categories. The first section addresses the major political campaign communication areas to include pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media and news coverage of the campaign. The second section includes two unique aspects of political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns.

As he has done for each presidential campaign since 1992, Robert E. Denton, Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, news coverage of the campaigns. This volume looks at the 2020 Presidential campaign from three categories. The first section addresses the major political campaign communication areas to include pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media and news coverage of the campaign. The second section includes two unique aspects of political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns.

Weight: 422g
Dimension: 152 x 227 x 21 (mm)
ISBN-13: 9781538156346