Jeanette Carlsson Hauff,Jonas Nilsson
A Beginner's Guide to Experiments in Consumer Research
A Beginner's Guide to Experiments in Consumer Research
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- More about A Beginner's Guide to Experiments in Consumer Research
Format: Hardback
Length: 84 pages
Publication date: 17 July 2026
Publisher: Taylor & Francis Ltd
This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.
Weight: 330g
Dimension: 234 x 156 (mm)
ISBN-13: 9781041171850
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