A Design Driven Guide for Entrepreneurs: Strategies for Starting up in a Multiverse

A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up, framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking.

Format: Hardback
Length: 252 pages
Publication date: 20 April 2023
Publisher: Taylor & Francis Ltd

In a remarkable turn of events, a fresh cohort of entrepreneurs is spearheading a transformative shift in the global business landscape, embracing values-driven practices that redefine success. This groundbreaking book empowers you to challenge the established norms and unlock immense value through its innovative and adaptable approach to venture-building by design.

Written by a diverse team of experienced design strategists, business leaders, academics, and entrepreneurs, this hands-on guide presents strategic design as a mindset for entrepreneurial ventures. It guides you through the process of framing problems, employing methods, identifying opportunities, and charting pathways forward through futures and systems thinking.

The book is packed with carefully curated case studies of young impact-driven entrepreneurs, along with valuable resources such as action-based frameworks, diagrams, and templates for founders to replicate. Additionally, a comprehensive readers checklist empowers you to integrate these learnings into your daily practice, fostering a profound transformation that amplifies the global shift toward a more regenerative and inclusive world.

So, are you prepared to embark on a journey where innovative ideas for products, services, and experiences shape the future we inhabit? The Design-Driven Entrepreneur is your compass, leading you to uncharted territories of possibility and success.

Dimension: 246 x 174 (mm)
ISBN-13: 9781032129938