A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry

This book is the first to explore the management of technological innovation in the Japanese animation industry from a management perspective, focusing on hybrid technology that combines analog and digital technologies. The study found that while hybrid technology has potential, it poses challenges with respect to systematic implementation. The adaptive engineer who accepts other new technologies in the early stages of their emergence contributes to the integration of new and existing technologies.

Format: Paperback / softback
Length: 155 pages
Publication date: 02 November 2022
Publisher: Springer Verlag, Singapore

This groundbreaking book delves into the realm of technological innovation within the Japanese animation industry, offering a unique management perspective. By thoroughly examining previous research and tracing the evolution of technology, the author highlights the complexities associated with embracing new advancements. Specifically, the book focuses on systems that blend analog technology, such as hand-drawn animation, with digital technology, including 3D computer graphics or 3DCG. This amalgamation of technologies is termed hybrid technology within the context of the book, and its development and management are explored in depth.

The study was conducted in two distinct phases. The first phase aimed to gauge the perception of hybrid technology among engineers, or animators, within the industry. The findings revealed that, in terms of potential, engineers highly regarded the hybrid technology of hand-drawn animation combined with 3DCG. This perception was stronger than their assessment of hand-drawn animation alone. However, when considering the evaluation at the time, hybrid technology was rated higher than 3DCG alone but lower than hand-drawn animation. Consequently, it was inferred that while hybrid technology held promise, it would likely present challenges in terms of a systematic implementation.

The second phase of the study focused on the development and management of hybrid products. The results indicated that the engineers who embraced new technologies early on, particularly other emerging technologies, played a pivotal role in facilitating the integration of new and existing technologies. This adaptive approach contributed to the seamless integration of hybrid products into the animation industry.

In conclusion, this pioneering book stands as a significant contribution to the field of animation technology management. By examining the interplay between analog and digital technologies, it sheds light on the challenges and opportunities inherent in technological innovation. Through its detailed analysis of the development and management of hybrid products, the book offers valuable insights for professionals and researchers alike, paving the way.

Weight: 285g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811643552
Edition number: 1st ed. 2022