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Jeffrey Breslow

A Game Maker's Life: A Hall of Fame Game Inventor and Executive Tells the Inside Story of the Toy Industry

A Game Maker's Life: A Hall of Fame Game Inventor and Executive Tells the Inside Story of the Toy Industry

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  • More about A Game Maker's Life: A Hall of Fame Game Inventor and Executive Tells the Inside Story of the Toy Industry


Jeffrey Breslow, the developer of Simon, Fashion Polly Pocket, UNO Attack!, My Size Barbie, and Operation, shares his fascinating story of toys, transformation, and murder in his memoir. He oversaw two multi-million dollar businesses that earned profits for over four decades, never acquiring debt or borrowing money from a bank. He also overcame the tragedy of a deadly workplace shooting and led his employees to success. Millions of people have played with his games and toys.

Format: Hardback
Length: 232 pages
Publication date: 27 October 2022
Publisher: Permuted Press


In his captivating memoir, Jeffrey Breslow delves into the intricate world of game development, toy creation, and entrepreneurial success. Through his experiences, he reveals the secrets behind creating games that captivate millions worldwide.

Breslow's journey into the world of toys began with the iconic Simon game, which he co-created. He explains that game development is a complex blend of Rube Goldberg-like mechanisms, the precision of Santa's elves, the efficiency of mass production, and the bottom line. He oversaw two multi-million dollar businesses that thrived for over four decades, never incurring debt or borrowing money from banks.

Despite the industry's transformation from cardboard and plastics to electronics, Breslow's companies remained resilient and profitable. He attributes this success to his unwavering commitment to innovation, quality, and customer satisfaction.

However, Breslow's journey was not without its challenges. One of the most significant was the tragic workplace shooting that occurred at one of his companies. Despite the devastation and trauma experienced by his employees, Breslow led them with resilience and determination. He helped them overcome the tragedy and guided them back to running a thriving business.

Millions of people around the world have played with games and toys invented by Breslow and his partners. These games have brought joy, entertainment, and learning to countless individuals. Breslow's remarkable story showcases the power of inspiration, hard work, and ingenuity in bringing these wonderful games to life.

In conclusion, Jeffrey Breslow's memoir offers a fascinating glimpse into the world of game development, toy creation, and entrepreneurial success. Through his experiences, he shares valuable insights and lessons that can inspire aspiring entrepreneurs and game developers alike. His unwavering commitment to innovation, quality, and customer satisfaction has propelled him to great heights, and his story serves as a testament to the power of perseverance and resilience in the face of adversity.

Weight: 398g
Dimension: 160 x 237 x 24 (mm)
ISBN-13: 9781637584378

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