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Robert Grosse

A New Approach to Cross-Cultural People Management: People are People

A New Approach to Cross-Cultural People Management: People are People

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  • Condition: Brand new
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  • More about A New Approach to Cross-Cultural People Management: People are People


This book offers a fresh approach to cross-cultural management, highlighting peoples similarities as opposed to their differences, and includes interviews with senior executives from international companies and case studies from around the world. It is written by an emerging markets expert teaching at one of the leading international business schools in the US and enhanced by online supplementary materials.

Format: Hardback
Length: 122 pages
Publication date: 14 April 2023
Publisher: Taylor & Francis Ltd


Discover a groundbreaking new perspective on cross-cultural management, where similarities take center stage, challenging traditional notions of diversity. This comprehensive guide delves into the world of international business, featuring insightful interviews with senior executives from renowned global companies and captivating case studies from diverse corners of the globe. Authored by an esteemed emerging markets expert currently teaching at one of the top international business schools in the United States, this book is enriched by an array of online supplementary materials, including engaging videos, practical cases, and comprehensive slides, ensuring a comprehensive and immersive learning experience.

Embark on a transformative journey as you explore the complexities of managing diverse teams and cultures, gaining valuable insights into the art of effective communication, collaboration, and leadership. Whether you are a seasoned professional seeking to expand your global horizons or a student embarking on a career in international business, this book is your essential companion.

Unlock the secrets to building successful relationships across borders, navigating cultural nuances, and adapting to changing market dynamics. With its practical approach and real-world examples, "Cross-Cultural Management: A Fresh Approach" empowers you to thrive in an increasingly interconnected world.

So why wait? Embrace this innovative approach to cross-cultural management and unlock your full potential in the global marketplace. Purchase your copy today and embark on a journey of cultural enlightenment and professional growth!

Weight: 300g
Dimension: 235 x 157 x 14 (mm)
ISBN-13: 9781032434797

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