A Reader on Audience Development and Cultural Policy

This book is a valuable resource for academics and practitioners in the cultural sector, providing insights into the history, theories, and practices of arts marketing and audience development. It covers a range of topics and international perspectives and offers essential insights into the importance of these practices in the cultural sector.

Format: Hardback
Length: 344 pages
Publication date: 22 February 2024
Publisher: Taylor & Francis Ltd

This comprehensive book brings together a remarkable collection of twenty-two chapters on arts marketing and audience development, offering a groundbreaking exploration of this vital domain. Edited and curated with the aim of accessibility to both academics and practitioners in the cultural sector, it serves as an invaluable resource for anyone passionate about understanding the foundations, philosophies, and approaches that shape our understanding of expanding audiences for the arts. Spanning a wide range of topics and international perspectives, the book unfolds the captivating story of how arts marketing and audience development have emerged as essential management practices in the cultural realm. It delves into the intricate relationship between audience development and arts management, as well as cultural policy, providing a framework for contemporary debates surrounding everyday creativity and cultural democracy. Through the presentation of essential insights from both theoretical frameworks and practical applications, this edited volume serves as an indispensable reference work for researchers. Moreover, it offers valuable insights and practical strategies for those engaged in cultural leadership and arts management roles, enhancing their ability to navigate the complexities of the arts industry and drive positive change. The chapters in this book were originally published in various prestigious Routledge journals, contributing to the ongoing discourse on arts marketing and audience development.

Weight: 820g
Dimension: 254 x 178 (mm)
ISBN-13: 9780367695187