Jean-Claude Usunier
About Commerce: Understanding the Interface of Deal-Making and Relationship Building
About Commerce: Understanding the Interface of Deal-Making and Relationship Building
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- More about About Commerce: Understanding the Interface of Deal-Making and Relationship Building
Format: Hardback
Length: 314 pages
Publication date: 30 April 2025
Publisher: Springer International Publishing AG
This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031866722
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