Sarah Turnbull
Absolute Essentials of Advertising
Absolute Essentials of Advertising
YOU SAVE £2.50
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Absolute Essentials of Advertising
This concise textbook offers a comprehensive and clear overview of advertising theory and practice, covering the role and function of advertising, the customer journey, advertising theory, planning and strategy, creative development, media planning and strategy, and the industry as a whole. It includes real-life examples and questions to encourage practical application and is suitable for students at all levels studying advertising.
Format: Hardback
Length: 88 pages
Publication date: 18 April 2022
Publisher: Taylor & Francis Ltd
Advertising Theory and Practice is a concise textbook that offers a comprehensive and clear overview of the subject matter. It is divided into three core parts: the role and function of advertising, the customer journey, advertising theory, planning and strategy, and the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. Each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.
Weight: 340g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032007663
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
