Bonita M.Kolb
Absolute Essentials of Marketing Research
Absolute Essentials of Marketing Research
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Format: Paperback / softback
Length: 120 pages
Publication date: 07 October 2024
Publisher: Taylor & Francis Ltd
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.
Weight: 170g
Dimension: 215 x 140 x 9 (mm)
ISBN-13: 9780367760342
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