Active Price Management: Be a Price Maker, Not a Price Taker!

This book shows how to turn pricing into a powerful marketing tool that boosts profits sustainably by emphasizing its role in reflecting customer value and creating a holistic marketing approach. It provides a framework for active price management and highlights its relevance to business practice.

Format: Unspecified
Length: 90 pages
Publication date: 02 November 2023
Publisher: Springer International Publishing AG

This book is a game-changer in the world of marketing, as it unveils the hidden potential of pricing, often overlooked and underestimated. By transforming pricing into a powerful marketing tool that drives sustainable profits for the company, it becomes the cornerstone of all marketing endeavors. It's remarkable how every aspect of marketing is intricately linked to pricing, as it represents the customer's exchange of value for the product's functional value, the emotional connection through communication, and the availability through distribution. The authors of this insightful book provide a comprehensive framework for active price management, highlighting the essential principles and conditions that have proven invaluable in business practice. Through their extensive experience in the Executive Education program at the University of St. Gallen (HSG), they have distilled the most relevant and practical insights that will empower marketers to make informed pricing decisions that resonate with their customers and drive long-term success.
This book is a transformative guide in the realm of marketing, unveiling the untapped power of pricing as a crucial component that drives sustainable profits for the company. By recognizing pricing as the foundation of all marketing efforts, it becomes the catalyst for creating a profound impact on customer engagement and overall business success. It is astonishing how every aspect of marketing is intricately interconnected with pricing, as it represents the exchange of value between customers and the product's functional value, the emotional connection fostered through effective communication, and the accessibility made possible through efficient distribution. The authors of this insightful book have compiled a comprehensive framework for active price management, emphasizing the essential principles and conditions that have proven invaluable in real-world business practices. Drawing upon their extensive expertise gained through the Executive Education program at the University of St. Gallen (HSG), they have distilled the most relevant and practical insights that empower marketers to make informed pricing decisions that resonate with their target audience and propel long-term growth.

This book offers a comprehensive and transformative approach to pricing, unveiling its potential as a powerful marketing tool that drives sustainable profits for the company. By recognizing pricing as the cornerstone of all marketing endeavors, it becomes the catalyst for creating a profound impact on customer engagement and overall business success. It is astonishing how every aspect of marketing is intricately interconnected with pricing, as it represents the exchange of value between customers and the product's functional value, the emotional connection fostered through effective communication, and the accessibility made possible through efficient distribution. The authors of this insightful book have compiled a comprehensive framework for active price management, emphasizing the essential principles and conditions that have proven invaluable in real-world business practices. Drawing upon their extensive expertise gained through the Executive Education program at the University of St. Gallen (HSG), they have distilled the most relevant and practical insights that empower marketers to make informed pricing decisions that resonate with their target audience and propel long-term growth.

Weight: 258g
Dimension: 152 x 219 x 13 (mm)
ISBN-13: 9783031420481
Edition number: 1st ed. 2023