Daniel Eugen Kudet
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Handler: Determinanten einer Expansion in den physischen Einzelhandel
Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Handler: Determinanten einer Expansion in den physischen Einzelhandel
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- More about Adding Bricks to Clicks: Vom reinen Online- zum Mehrkanal-Handler: Determinanten einer Expansion in den physischen Einzelhandel
Format: Paperback / softback
Length: 402 pages
Publication date: 09 July 2025
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Von der Festlegung der Expansionsziele über die Wahl des Ladenkonzepts und des Standorts bis hin zur kundenzentrierten Kanalintegration werden neun Determinanten identifiziert, die die Transformation des bisherigen Einkanal- in ein tragfähiges Mehrkanalsystem bestimmen.
Dimension: 210 x 148 (mm)
ISBN-13: 9783658484224
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