Adobe Analytics For Dummies

Adobe Analytics For Dummies provides a non-technical, beginner's reference to using Adobe Analytics for marketers. It arms users with a basic knowledge of the key features and helps them evaluate marketing strategies, explore implementation fundamentals, apply it to multiple sources, and succeed in the workplace.

\n Format: Paperback / softback
\n Length: 400 pages
\n Publication date: 10 May 2019
\n Publisher: John Wiley & Sons Inc
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If you're a marketer looking for a non-technical, beginner's guide to using Adobe Analytics, this book is the perfect place to start.
Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.
Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.
Evaluate your marketing strategies and campaigns
Explore implementation fundamentals and report architecture
Apply Adobe Analytics to multiple sources
Succeed in the workplace and expand your marketing skillset
The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

\n Weight: 530g\n
Dimension: 189 x 237 x 17 (mm)\n
ISBN-13: 9781119446088\n \n