Koen W. De Bock
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
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- More about Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships
Format: Paperback / softback
Length: 346 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems
Weight: 660g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837192
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