Advanced Theory and Practice in Sport Marketing

The textbook "Sport Marketing" is a comprehensive resource for upper-level and postgraduate courses in sport marketing, covering key emerging issues such as analytics, digital marketing, emotional intelligence, social entrepreneurship, and post-COVID marketing. It encourages critical thinking and real-world application through case studies and insights from sports industry practitioners.

Format: Paperback / softback
Length: 310 pages
Publication date: 11 August 2022
Publisher: Taylor & Francis Ltd

The comprehensive textbook "Sport Marketing: An Upper-Level and Postgraduate Course" is a vital resource for students pursuing advanced studies in sport marketing and sport business. Authored by renowned experts in the field, this textbook offers a comprehensive and up-to-date coverage of the essential principles and practices of sport marketing.

Sport marketing plays a pivotal role in the overall success of sports organizations and businesses. This textbook provides a comprehensive framework for understanding the strategic aspects of marketing within the sports industry. It covers a wide range of topics, including market analysis, consumer behavior, branding, sponsorship, event management, and digital marketing.

The new edition of this textbook is particularly noteworthy for its focus on emerging issues and trends in sport marketing. It addresses the growing importance of analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship, and post-COVID marketing. These topics are crucial in today's rapidly evolving sports industry, where organizations must adapt to new challenges and opportunities to remain competitive.

To facilitate critical thinking and a deeper understanding of sport marketing principles, this textbook includes numerous features throughout each chapter. These features include case studies and insights from sports industry practitioners, which provide real-world examples and applications of the theoretical concepts discussed. Additionally, the textbook includes a test bank, PowerPoint slides, and a curriculum guide, which further enhance the learning experience and assist students in preparing for exams and assignments.

With its extensive coverage, comprehensive nature, and emphasis on practical applications, "Sport Marketing: An Upper-Level and Postgraduate Course" is an essential textbook for students interested in pursuing careers in sport marketing, sports management, or any related field. It equips students with the knowledge and skills necessary to excel in the dynamic and rapidly growing sports industry.

Weight: 584g
Dimension: 173 x 243 x 30 (mm)
ISBN-13: 9781032137537
Edition number: 4 ed