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Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
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- More about Advancing Strategy through Behavioural Psychology: Create Competitive Advantage in Relentlessly Changing Markets
Format: Hardback
Length: 256 pages
Publication date: 03 April 2022
Publisher: Kogan Page Ltd
Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.
Weight: 256g
Dimension: 615 x 163 x 22 (mm)
ISBN-13: 9781398604872
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