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Debora Halpern Wenger,Deborah Potter

Advancing the Story: Quality Journalism in a Digital World

Advancing the Story: Quality Journalism in a Digital World

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  • Condition: Brand new
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The textbook "Advancing the Story, Fourth Edition" is a comprehensive guide to teaching broadcast and multimedia journalism, emphasizing the importance of a multimedia mindset in today's media landscape. It offers updated coverage of social media and mobile media, media ethics and law, effective reporting across platforms, and additional interviews with industry professionals.

Format: Paperback / softback
Length: 400 pages
Publication date: 05 February 2019
Publisher: SAGE Publications Inc


This comprehensive textbook offers a systematic approach to teaching broadcast and multimedia journalism to students, making it easy to follow and highly relatable. With a visually appealing design, it is a favorite among students. In today's multimedia world, journalists must develop a multimedia mindset to adapt to the changing media landscape. Broadcast veterans Wenger and Potter have written this book with this perspective, seamlessly blending fundamental news reporting principles with the use of depth, interactivity, and immediacy across various platforms.

While retaining the book's clear instruction and advice from experienced professionals, the Fourth Edition has been updated to reflect the latest issues and trends in the field. It emphasizes the importance of social media and mobile media in news gathering, promotion, and dissemination. The coverage of media ethics and media law has been expanded, providing students with a deeper understanding of ethical considerations in journalism. Effective reporting across multiple platforms is showcased with extended examples, and writing exercises have been updated to align with AP style guidelines.

Additionally, the book includes additional interviews with journalists at the forefront of industry changes, providing insights into their experiences and perspectives. This updated edition of Advancing the Story is an invaluable resource for students aspiring to excel in broadcast and multimedia journalism, equipping them with the skills and knowledge needed to thrive in the fast-paced media industry.

Weight: 680g
Dimension: 194 x 239 x 23 (mm)
ISBN-13: 9781544332451
Edition number: 4 Revised edition

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