Tom Altstiel,Jean M. Grow,Dan Augustine,Joanna L. Jenkins
Advertising Creative: Strategy, Copy, and Design
Advertising Creative: Strategy, Copy, and Design
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- More about Advertising Creative: Strategy, Copy, and Design
Advertising Creative, Sixth Edition, is a comprehensive guide to advertising that emphasizes key principles and practical information for students and working professionals. It offers real-world insights on cutting-edge topics, such as global, social media, business-to-business, in-house, and small agency advertising, and explores the implications of digital technology for the industry. The authors identify the three qualities that will define the future leaders of the industry: risk-taking, understanding technology, and living for ideas.
Format: Paperback / softback
Length: 384 pages
Publication date: 25 August 2022
Publisher: SAGE Publications Inc
Advertising Creative, Sixth Edition, cuts straight to the heart of advertising by emphasizing essential principles and practical information that students and working professionals can utilize. Drawing on their personal experiences as award-winning experts in creative advertising, this new edition provides real-world insights on cutting-edge topics such as global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins delve deeper into the exploration of digital technology and its profound implications for the industry. They expose the pervasive changes experienced across the global advertising landscape. Their most significant revelation is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
The latest edition of Advertising Creative addresses some of the critical issues impacting our industry today, including workplace diversity, international advertising, and design in the digital age. It provides a comprehensive and up-to-date understanding of the advertising landscape, equipping students and professionals with the skills and knowledge they need to succeed in this dynamic field.
Weight: 820g
Dimension: 279 x 215 (mm)
ISBN-13: 9781071846650
Edition number: 6 Revised edition
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