Advertising Design by Medium: A Visual and Verbal Approach

A guide to advertising copy and layout that simplifies the design process and covers everything budding copywriters and designers need to succeed.

Format: Paperback / softback
Length: 242 pages
Publication date: 29 March 2022
Publisher: Taylor & Francis Ltd

A comprehensive and user-friendly guide to advertising copy and layout, designed to streamline the design process and make it accessible to individuals from various backgrounds and skill levels. Whether you are an advertising professional, graphic designer, marketer, business owner, or a student pursuing a career in communication with a design or strategic campaign component, this guide will provide you with the essential knowledge and skills to excel in your craft.

This guide goes beyond the conceptual approach to design, offering a step-by-step framework that even novice students can follow to transform their ideas into finished products. It covers a wide range of topics, including understanding the target audience, crafting compelling headlines and body copy, designing visually appealing layouts, and utilizing effective typography and color schemes.

With its clear and concise language, engaging visuals, and practical examples, this guide is an invaluable resource for anyone looking to improve their advertising copy and layout skills. Whether you are a beginner or an experienced designer, this guide will help you create effective and memorable campaigns that resonate with your audience and achieve your marketing goals.

So, whether you are launching a new business, rebranding an existing one, or simply looking to enhance your design skills, this guide is the perfect companion for your journey. Take the first step towards success and download your copy today!

Weight: 678g
Dimension: 207 x 278 x 20 (mm)
ISBN-13: 9781032183596