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Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
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- More about Advertising in Developing and Emerging Countries: The Economic, Political and Social Context
Format: Paperback / softback
Length: 346 pages
Publication date: 14 October 2024
Publisher: Taylor & Francis Ltd
Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relation
Weight: 640g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032921365
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