Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond

Longtime luxury goods sector leader and former Chairman of LVMH Moët Hennessy Louis Vuitton North America Pauline Brown reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world where people crave richer and more meaningful experiences, aesthetics has become a key differentiator for companies and a critical factor of their success and survival. Brown's book shows executives, entrepreneurs, and professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with customers, and create long-term value for their businesses. Aesthetic Intelligence can be learned and applied to business, and Brown offers research, strategies, and practical exercises focused on four essential AI skills. The book is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

Format: Hardback
Length: 288 pages
Publication date: 09 January 2020
Publisher: HarperCollins Publishers Inc

In a world where the availability of goods and services is abundant, yet individuals seek deeper and more meaningful experiences, aesthetics has emerged as a crucial differentiator for many companies, playing a vital role in their success and survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in recognizing the significance of aesthetics in business, empowers executives, entrepreneurs, and professionals to harness the power of the senses to create products, services, and experiences that stand out, resonate with customers, and generate long-term value for their businesses. At the core of this power lies Aesthetic Intelligence, often referred to as "the other AI."

Aesthetic Intelligence is a learnable skill, and while individuals are born with a greater capacity than they often utilize, continuous refinement is necessary to maintain and enhance one's aesthetic advantage. Through a blend of storytelling and practical guidance, the author demonstrates how aesthetic intelligence contributes to business value and provides executives, entrepreneurs, and others with the tools to enhance their own AI and successfully apply it to their business endeavors. Brown offers comprehensive research, strategies, and practical exercises focused on four essential AI skills.

Aesthetic Intelligence serves as a valuable roadmap for business leaders to build their businesses in a truly authentic and distinctive manner. It is about creating joy, uplifting the human spirit, and igniting the imagination through sensory experiences. By embracing the power of aesthetics, companies can differentiate themselves from their competitors, forge stronger customer connections, and drive sustainable growth. This book is a must-read for anyone seeking to unlock the full potential of aesthetics in their professional and personal endeavors.

Weight: 444g
Dimension: 234 x 163 x 25 (mm)
ISBN-13: 9780062883308