NeilPollock,RobinWilliams
After Hype: The Business of Taming the Digital Economy
After Hype: The Business of Taming the Digital Economy
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- More about After Hype: The Business of Taming the Digital Economy
Format: Paperback / softback
Length: 344 pages
Publication date: 21 May 2026
Publisher: Cambridge University Press
The first book to take hype seriously, showing how technological promises drive innovation and shape markets. Accessible and engaging, this is essential reading for students and scholars across management, innovation, entrepreneurship, and science and technology studies. This title is also available as Open Access on Cambridge Core.
Weight: 507g
ISBN-13: 9781009644044
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