Shulph Ink
Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
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- More about Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
Format: Hardback
Length: 323 pages
Publication date: 19 April 2025
Publisher: Springer International Publishing AG
The book balances theory and experimentation, providing a thorough explication of the tools and techniques of agritourism digital and social media marketing, marketing, corporate communications and corporate reputation management relevant to the tourism and agricultural organisations in the African continent in particular, and the globe at large.
Weight: 578g
Dimension: 219 x 157 x 25 (mm)
ISBN-13: 9783031786815
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