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AI in Marketing: Applications, Insights, and Analysis
AI in Marketing: Applications, Insights, and Analysis
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- More about AI in Marketing: Applications, Insights, and Analysis
Format: Paperback / softback
Length: 328 pages
Publication date: 24 June 2025
Publisher: Taylor & Francis Ltd
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Weight: 626g
Dimension: 174 x 246 x 23 (mm)
ISBN-13: 9781032743332
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