Jagdish N. Sheth,Varsha Jain
AI Marketing Essentials: Concepts and Practice for the Digital Age
AI Marketing Essentials: Concepts and Practice for the Digital Age
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Format: Paperback / softback
Length: 202 pages
Publication date: 28 May 2026
Publisher: Taylor & Francis Ltd
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
Weight: 392g
Dimension: 245 x 175 x 16 (mm)
ISBN-13: 9781032812311
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