Air Transport Management: Strategic Management in the Airline Industry

The aviation industry is a major driver of world trade, and practitioners and academics need more quality information and a broader perspective of aviation management to move up the management ladder and progress. Air Transport Management provides a road map to help students and managers understand how to manage strategically in complex and turbulent market conditions, examining the airline industry structure, entry barriers, competition dynamics, and competing business models.

Format: Paperback / softback
Length: 384 pages
Publication date: 03 November 2019
Publisher: Kogan Page Ltd

The aviation industry is a vital catalyst for global trade, as the world's markets and economies continue to evolve at an unprecedented pace. In order to thrive in this dynamic environment, practitioners and academics alike require a comprehensive and multifaceted understanding of aviation management, rather than relying solely on fragmented knowledge. This is particularly important if they aspire to climb the management ladder and advance their careers.

Air Transport Management provides a comprehensive exploration of the dynamic shifts that have shaped the aviation industry, including the rise of low-cost carriers. These transformative changes have led to deregulation and consolidation, fundamentally altering the market landscape. The author offers a practical roadmap designed to equip students and managers in the aviation industry with the skills and knowledge necessary to manage strategically in complex and turbulent market conditions.

The book delves into the intricate structure of the airline industry, examining entry barriers, competition dynamics, and various competing business models. Through the inclusion of captivating case studies, it assesses the different strategies employed by international companies and proposes effective management practices that airlines can adopt to survive and succeed in this competitive environment.

By providing a comprehensive and up-to-date perspective on aviation management, Air Transport Management serves as a valuable resource for professionals seeking to excel in the industry. It equips readers with the tools and insights necessary to navigate the complexities of the global aviation market, make informed decisions, and drive sustainable growth and success.

Weight: 606g
Dimension: 156 x 233 x 21 (mm)
ISBN-13: 9780749484569