Air Travel Industry: Theories, Methods and Recent Issues

This book examines existing air travel literature, highlights key theoretical frameworks, and suggests research methods for integrating them in fieldwork. It explores when qualitative and quantitative research methods are appropriate and proposes future directions for research in the fields of air transport, aviation management, tourism marketing, and consumer behavior.

Format: Hardback
Length: 250 pages
Publication date: 23 June 2023
Publisher: Taylor & Francis Ltd

The air travel industry is gradually emerging from the COVID-19 restrictions, necessitating the conduct of new research to understand the evolving business landscape. This comprehensive book delves into existing air travel literature, elucidates current theories in the field, and proposes research methodologies for their integration in fieldwork.

The book begins by surveying the landscape of air travel research, examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores the appropriate application of qualitative and quantitative research methods in air travel research, highlighting their successful implementation. Contributors from Southeast Asia and the Middle East shed light on the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Furthermore, future directions for research are proposed.

This book is of immense value to researchers and postgraduate students specializing in air transport or aviation management, tourism marketing, and consumer behavior. It provides a comprehensive and up-to-date examination of the field, offering valuable insights and methodologies for future research endeavors.

Weight: 518g
Dimension: 161 x 241 x 21 (mm)
ISBN-13: 9781032459691