Airlines in a Post-Pandemic World: Preparing for Constant Turbulence Ahead

The COVID-19 pandemic has caused CEOs to recalibrate their business models, and this book offers two future scenarios for the airline industry to adapt to the dramatically changed marketplace. The first scenario is for airlines to become better prepared to deal with frequent and deeper disruptions, while the second scenario is to collaborate and integrate within the broader travel ecosystem. The third scenario is for airlines to offer real solutions to people's travel needs, developed with imagination and turbocharged innovation.

Format: Hardback
Length: 306 pages
Publication date: 09 June 2021
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has brought about a significant shift in the airline industry, leaving airlines worldwide unprepared and forcing CEOs to reevaluate their business models. This book delves into why the pandemic is distinct from previous disruptions faced by the industry over the past 50 years and offers insights on how airlines and related businesses can adapt to the dramatically changed marketplace.

The book presents two future scenarios: continuous improvements and elastic supply. These scenarios are explored in three specific contexts for rebuilding the airline business. The first context focuses on airlines' need to enhance their preparedness to handle frequent and severe disruptions, whether localized or global, such as climate change, geopolitical tensions, and cybersecurity threats. The second context emphasizes the importance of collaboration and integration within the broader travel ecosystem, potentially utilizing platforms to innovate on new value systems. The third context remains constant, emphasizing the airlines' responsibility to provide genuine solutions to people's travel needs, driven by imagination and turbocharged innovation, even as we contemplate the advent of new technologies like airplanes and mobility as a service solutions.

This book is highly recommended for senior-level practitioners in the airline industry and related businesses, as well as aviation policy makers globally. It provides valuable insights and strategies for navigating the challenges and opportunities arising from the pandemic and shaping the future of the industry.

Weight: 678g
Dimension: 163 x 242 x 28 (mm)
ISBN-13: 9780367715823