Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Rory Sutherland's book "The Power of Irrationality" explores why abandoning logic and rationality is the best way to solve problems. He blends cutting-edge behavioral science, stories, and branding magic to turn us all into idea alchemists and shows how economists, businesses, and governments have got it all wrong. To be brilliant, we must be irrational.

Format: Paperback / softback
Length: 384 pages
Publication date: 13 May 2021
Publisher: Ebury Publishing

A groundbreaking masterpiece that applies to every aspect of life and is both hilarious and incredibly relevant. Nassim Nicholas Taleb, the acclaimed TED Talk superstar and legendary advertising guru from Ogilvy, unveils the secrets behind innovative thinking and reveals why ditching logic and embracing irrationality is the ultimate solution to any problem.

In his debut book, he seamlessly blends cutting-edge behavioral science, captivating anecdotes, and a touch of branding magic to transform us all into idea alchemists. He challenges the conventional beliefs of economists, businesses, and governments by demonstrating that we are not rational beings who make logical decisions based on evidence. Instead, the complex challenges we face daily, whether as individuals or as a society, can be effectively addressed by thinking less logically.

To achieve brilliance, one must embrace irrationality. This thought-provoking and entertaining book offers a fresh perspective on problem-solving, challenging us to think outside the box and unlock our full potential. It is a must-read for anyone seeking to excel in their endeavors and navigate the complexities of the modern world with a renewed sense of creativity and ingenuity.

Weight: 266g
Dimension: 197 x 126 x 27 (mm)
ISBN-13: 9780753556528