Amazon: Understanding a Global Communication Giant

This book examines Amazon as a significant actor in the global media landscape, showing how it has become a communication giant that trades in diversified media and exerts a significant influence on global communication. It provides evidence of Amazon's multiple influences on politics, economics, and culture and is ideal for students, scholars, and researchers of media and communication studies and political economy.

Format: Paperback / softback
Length: 74 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

This book delves into the intricate workings of Amazon as a prominent player in the ever-evolving global media landscape, adopting a political economy of media approach. While Amazon is commonly perceived in the public eye and media discourse as a mere corporate entity, offering a wide range of products and services to individual consumers and organizations, Brevini and Swiatek reveal a more profound reality. Amazon has evolved into a formidable communication giant, actively engaged in the trade of diverse media, including its own content and that of others. Moreover, this giant exerts a substantial influence on global communication, particularly through its robust online services. The authors further substantiate Amazon's multifaceted impacts on politics, economics, and culture, providing compelling evidence to support their assertions.

This comprehensive and analytical work stands as a valuable resource for students, scholars, and researchers alike, with a particular interest in media and communication studies, as well as political economy. By exploring the multifaceted dimensions of Amazon's operations, this book offers a deep understanding of the company's role in shaping the media and communication landscape, as well as its broader implications for society.

In conclusion, this book provides a thought-provoking exploration of Amazon's role in the global media landscape, shedding light on its evolution from a corporate entity to a communication giant and its profound influence on politics, economics, and culture. It serves as a valuable resource for scholars and researchers seeking to understand the complex dynamics of the media industry and the broader societal implications of its actions.

Weight: 160g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367559090