An Integrative Guide to Consumer Neuroscience

Consumer neuroscience is a complex field that combines psychology, neuroscience, and consumer research. This book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, covering cognitive processes, the human brain, mathematical concepts, and neuroscience technologies. It also considers individual, social, and commercial neuroscience through the lens of gender differences, aging, and ethics, and includes consolidating questions and answers for each chapter. It is an essential resource for aspiring researchers and practitioners seeking an in-depth understanding of the field.

Format: Paperback / softback
Length: 288 pages
Publication date: 16 March 2022
Publisher: Oxford University Press

Consumer neuroscience is a multifaceted and rapidly evolving field that seamlessly integrates psychology, neuroscience, and consumer research. This comprehensive book offers a thorough exploration of the foundations and practical applications of modern consumer neuroscience, covering a wide array of established and emerging topics. It serves as an invaluable resource for individuals seeking to expand their knowledge and understanding of this dynamic field.

The content provides a comprehensive and in-depth guide to the mathematical, technological, and theoretical aspects of consumer neuroscience, complemented by a diverse range of specific applications situated within a scientific context. Chapters delve into cognitive processes and behaviors, the human brain, mathematical concepts, and cutting-edge neuroscience technologies. By examining the differences between individual, social, and commercial neuroscience through the lens of gender differences, aging, and ethics, the book fosters a holistic perspective of the field, enabling readers to identify new research directions and explore its profound implications.

To enhance the reader's comprehension, the book incorporates consolidating questions and answers for each chapter, accompanied by numerous visually captivating images. This combination of textual explanations, interactive elements, and visual aids ensures a thorough and engaging learning experience. Whether you are an aspiring researcher or a practitioner seeking a deep understanding of consumer neuroscience, this book is an essential read. It equips you with the knowledge and tools necessary to navigate the complexities of this field and make meaningful contributions to its advancement.

Weight: 512g
Dimension: 171 x 244 x 15 (mm)
ISBN-13: 9780198789932