Analytics and Knowledge Management

Analytics and Knowledge Management explores the role of analytics in knowledge management, integrating big data theories, methods, and techniques into an organizational framework. It provides insights into theories, models, and applications with case studies examining the use of analytics in organizations. Data visualization is critical for business intelligence and analytics, guiding managers in understanding market trends and customer purchasing patterns. The book also discusses cybersecurity and dealing with large datasets and diverse data types.

Format: Paperback / softback
Length: 466 pages
Publication date: 21 January 2023
Publisher: Taylor & Francis Ltd

Analytics and Knowledge Management delves into the intricate relationship between analytics and knowledge management, exploring how big data theories, methods, and techniques can be integrated into an organizational knowledge management framework. Written by renowned researchers and professionals, the book offers valuable insights into various theories, models, techniques, and applications, with case studies examining the practical use of analytics in various organizations.

Analytics, as a discipline, involves the comprehensive examination, interpretation, and extraction of meaningful patterns, trends, and knowledge from data and textual information. It serves as the foundation for knowledge discovery and completes the cycle in which knowledge management and knowledge utilization occur. Organizations must prioritize data quality, domain expertise, selecting appropriate analytics techniques, and developing strategies for action based on the patterns and insights derived from analytics.

The book includes case studies that showcase how analytics can be applied to social networking and user-based data to generate knowledge. One case study examines the analysis of data from Twitter feeds, while another explores the analysis of data obtained through user feedback. Additionally, one chapter provides an introduction to social media analytics, defining its concepts and processes from different perspectives, while also focusing on the techniques and tools used in this field.

Data visualization plays a crucial role in advancing modern data analytics, particularly in the realm of business intelligence and analytics. The book discusses the importance of data visualization in facilitating the understanding and interpretation of data, enabling organizations to make informed decisions and drive business growth.

Overall, Analytics and Knowledge Management is a comprehensive resource for professionals and researchers seeking to leverage the power of analytics to enhance knowledge management and drive organizational success.

Weight: 860g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032476162