Analyzing Analytics: Disrupting Journalism One Click at a Time

Analyzing Analytics: Disrupting Journalism One Click at a Time explores how journalists use web analytics, highlighting its impact on traditional journalism and providing a roadmap for future research.

Format: Paperback / softback
Length: 96 pages
Publication date: 13 June 2022
Publisher: Taylor & Francis Ltd

Analyzing Analytics: Disrupting Journalism One Click at a Time delves critically into the pervasive influence of web analytics in the realm of journalism, highlighting its profound impact on the field. With web analytics now firmly entrenched within newsrooms, its influence on journalism has reached unprecedented levels. This comprehensive book documents the diverse ways in which web analytics has disrupted traditional journalism practices, offering a timely and insightful examination of the current state of knowledge regarding the role of web analytics in reporting. Moreover, it charts a future research agenda to further explore the evolving landscape of digital journalism, conceptualizing web analytics as a dynamic and complex object that encompasses audiences, businesses, technologists, and journalists.

The book is a valuable resource for journalism students, researchers, and professional journalists alike, as it incorporates newly developed theoretical frameworks, case studies, and empirical projects to provide a comprehensive understanding of the evolving dynamics of web-based journalism. By examining the interplay between these stakeholders, the book sheds light on the complex negotiations and challenges that shape the future of digital journalism.

In conclusion, Analyzing Analytics: Disrupting Journalism One Click at a Time is a groundbreaking work that offers a comprehensive and insightful exploration of the role of web analytics in journalism. By examining the ways in which it has disrupted traditional practices, shaped audience engagement, and influenced business models, the book provides valuable insights into the future of digital journalism. As the field continues to evolve, this book will remain a crucial reference point for scholars, practitioners, and anyone interested in understanding the complex dynamics of web-based reporting.

Weight: 180g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032338354