Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

This book provides a comprehensive comparative analysis of key issues in competition law, intellectual property, and unfair competition law, with a specific focus on the use of personal data. It offers insights from practitioners and academics from various jurisdictions and includes two international reports. The LIDC is a renowned international association focused on the intersection of competition law and intellectual property law.

Format: Hardback
Length: 457 pages
Publication date: 08 December 2022
Publisher: Springer International Publishing AG

This comprehensive book brings together a diverse range of contributions from practitioners and academics across various jurisdictions, offering a unparalleled comparative analysis of key issues in competition law, intellectual property, and unfair competition law, with a specific focus on the use of personal data. The first part delves into the crucial role of competition law in shaping the digital economy. It explores the intricate dynamics of personal data usage, the immense market power held by platforms, the evaluation of free services, and the broader responsibilities of dominant companies in ensuring the smooth functioning of the digital ecosystem.

Conversely, the second part sheds light on the legal controls and regulations surrounding influencer marketing, native advertising, and the utilization of AI for marketing purposes. It specifically emphasizes the importance of personal data protection and the impact of behavioral advertising on consumers.

To facilitate a comprehensive understanding of these topics, the book brings together the current legal responses from multiple European and other countries, meticulously summarized and elaborated upon in the form of two international reports. The LIDC, a renowned international association dedicated to the intersection of competition law and intellectual property law, including unfair competition issues, plays a pivotal role in compiling and presenting these insights.

By examining the diverse perspectives and legal frameworks presented in this book, readers gain a deep appreciation of the complex challenges and opportunities arising in the realm of competition law, intellectual property, and unfair competition law, particularly in the context of the ever-evolving digital landscape. It serves as a valuable resource for legal professionals, policymakers, and scholars seeking to navigate the intricate web of regulations and practices surrounding the use of personal data in today's interconnected world.

Weight: 875g
Dimension: 235 x 155 (mm)
ISBN-13: 9783031074219
Edition number: 1st ed. 2023