Apex Hides the Hurt

A nomenclature consultant is needed by the town of Winthrop to decide on a new name, which could result in a new and subtler truth about the town.

Format: Paperback / softback
Length: 224 pages
Publication date: 01 March 2018
Publisher: Little, Brown Book Group

This captivating novel, hailed as a "New York Times Notable Book" by the acclaimed author of "The Underground Railroad," takes readers on a thrilling and humorous journey through the realms of identity, history, and the fascinating world of adhesive bandages. Set in the picturesque town of Winthrop, the story unfolds as the town grapples with a crucial decision: whether to change its name or stick with its historical roots.

The resident software millionaire proposes the name "New Prospera," while the mayor advocates for returning to the original name chosen by the founding black settlers. However, the town's aristocracy remains steadfast in their refusal to alter the name. Recognizing the need for a nomenclature consultant, they summon one to help them navigate this complex dilemma.

Unbeknownst to them, the consultant holds a secret agenda. As the townspeople engage in spirited discussions about the name's significance, the consultant begins to unravel the town's hidden truths and the deeper meanings behind its identity. Through their interactions, the hero of the story discovers that the name is not just a mere label but a powerful symbol that holds the key to understanding the town's past and shaping its future.

In a culture saturated with marketing and branding, this novel offers a thought-provoking exploration of the power of names and the ways in which they shape our perception of the world. With its witty dialogue, vivid characters, and insightful commentary, "The Name of the Town" is a must-read for anyone who enjoys a good story and wants to delve deeper into the complexities of human identity and society.

Weight: 202g
Dimension: 129 x 197 x 18 (mm)
ISBN-13: 9780708898758