Applied Business Rhetoric

Elizabeth C. Tomlinson's book Applied Business Rhetoric provides a comprehensive analysis of how rhetorical principles inform the world of work, drawing on a broad range of scholarship and examples from across business genres. It demonstrates the usefulness of applied rhetoric for building and analyzing arguments and is of particular interest to scholars of rhetoric, professional writing, and business communication.

Format: Hardback
Length: 242 pages
Publication date: 15 December 2023
Publisher: Lexington Books

In her comprehensive book, Elizabeth C. Tomlinson delves into the intricate interplay between rhetorical principles and the world of work, providing a rich analysis that is both insightful and engaging. Drawing from a diverse range of rhetorical scholarship, including ancient and contemporary works, as well as select materials from management and entrepreneurship, Tomlinson showcases how these principles shape the development and survival of businesses. Through extensive examples drawn from surveys, interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates the power of applied rhetoric in constructing effective arguments across various business genres. This book is of particular interest to scholars of rhetoric, professional writing, and business communication, offering valuable insights into the world of business communication and argumentation.

In her comprehensive book, Elizabeth C. Tomlinson delves into the intricate interplay between rhetorical principles and the world of work, providing a rich analysis that is both insightful and engaging. Drawing from a diverse range of rhetorical scholarship, including ancient and contemporary works, as well as select materials from management and entrepreneurship, Tomlinson showcases how these principles shape the development and survival of businesses. Through extensive examples drawn from surveys, interviews with business owners, archival trade journal data, business plans, annual reports, corporate social media, pitch competitions, ESG reporting, case studies, and business websites, Applied Business Rhetoric demonstrates the power of applied rhetoric in constructing effective arguments across various business genres. This book is of particular interest to scholars of rhetoric, professional writing, and business communication, offering valuable insights into the world of business communication and argumentation.

Weight: 510g
Dimension: 159 x 237 x 23 (mm)
ISBN-13: 9781666905472