Applied Communication Research Methods: Getting Started as a Researcher

Applied examples and practitioner emphasis contextualize research methods in communication studies, with new examples and expanded discussion of reliability and validity in the 3rd edition.

Format: Paperback / softback
Length: 316 pages
Publication date: 10 November 2023
Publisher: Taylor & Francis Ltd

Contextualizing the research methods that communication studies majors must acquire to earn their degrees is essential. One effective approach is to emphasize practical activities that allow students to apply their research skills to real-world communication practitioner projects and Voices From Industry entries. These entries, written by industry professionals, showcase how research is utilized in various communication and media industries.

To enhance the learning experience, the third edition of the textbook has been updated with new examples in the Voices From Industry and Research in Action sections. Furthermore, the discussion of reliability and validity has been expanded to provide students with a comprehensive understanding of these critical concepts.

By incorporating applied examples and industry insights, the textbook aims to equip communication studies majors with the necessary skills and knowledge to excel in their field and make meaningful contributions to the profession. Whether they are pursuing careers in advertising, public relations, or media analysis, students will gain a deep understanding of research methods and their practical applications.

Weight: 620g
Dimension: 177 x 255 x 23 (mm)
ISBN-13: 9781032288819
Edition number: 3 ed