Applied Communication Research Methods: Getting Started as a Researcher

Applied examples and practitioner emphasis contextualize research methods in communication studies, with new examples and expanded discussion of reliability and validity in the 3rd edition.

Format: Hardback
Length: 316 pages
Publication date: 10 November 2023
Publisher: Taylor & Francis Ltd

Contextualizing the research methods that communication studies majors must acquire to earn their degrees is crucial. One effective approach is to emphasize practical activities that allow students to apply their knowledge to real-world communication practitioner projects. Additionally, Voices From Industry entries, written by industry professionals, showcase how research is utilized in various communication and media industries.

To enhance the learning experience, the third edition of this textbook has been updated with new examples in the Voices From Industry and Research in Action sections. The discussion of reliability and validity has also been expanded, providing students with a comprehensive understanding of these critical concepts in research.

By incorporating applied examples and industry insights, this textbook equips communication studies majors with the skills and knowledge necessary to excel in their field and make a meaningful impact in the real world. Whether they are pursuing careers in advertising, public relations, or media analysis, students will gain a deep appreciation for the importance of research and its application to communication practice.

Weight: 780g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032328065
Edition number: 3 ed