Gareth J Harvey
Applied Consumer Psychology: How to use psychological insights in marketing
Applied Consumer Psychology: How to use psychological insights in marketing
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- More about Applied Consumer Psychology: How to use psychological insights in marketing
Format: Paperback / softback
Length: 432 pages
Publication date: 03 December 2025
Publisher: Kogan Page Ltd
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Weight: 728g
Dimension: 170 x 240 x 27 (mm)
ISBN-13: 9781398620797
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