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Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
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- More about Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications
Format: Paperback / softback
Length: 341 pages
Publication date: 21 November 2023
Publisher: Springer Verlag, Singapore
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.
Dimension: 235 x 155 (mm)
ISBN-13: 9789811965111
Edition number: 1st ed. 2022
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