Asking For Trouble: Understanding what people think when you can't trust what they say

Jon Cohen's book "Asking for Trouble" explains why you can't trust what people say and provides examples of how to ask better, listen harder, and get closer to the truth. It will help you understand your customers better and develop more imaginative ideas, brave public policy, and compelling marketing communications.

Format: Paperback / softback
Length: 256 pages
Publication date: 12 May 2021
Publisher: Wonder Wheel Publishing

It's only natural to seek feedback from others regarding your ideas. After all, you cannot launch, create, or accomplish something of value if you're not interested in the perspectives of your intended audience. However, the act of asking itself may not always yield the desired results. In his book, Learning the Lessons from a Lifetime of Listening, Jon Cohen delves into why you cannot fully trust the words of others and explains why their responses may often lead you astray. Drawing on a remarkable collection of entertaining and inspiring examples, Jon showcases how to ask questions more effectively, listen more attentively, and ultimately gain closer access to the truth. This book will revolutionize your ability to understand your customers, enabling you to generate more imaginative ideas, bolder public policies, and more compelling marketing communications. Asking for Trouble is your essential guide to effectively seeking opinions from others.

Weight: 294g
Dimension: 138 x 313 x 27 (mm)
ISBN-13: 9781838119911