Asking Smarter Questions: How To Be an Agent of Insight

Insight is the superpower that drives innovation and enables us to understand the world from other peoples points of view. This new book from data storyteller Sam Knowles explains how to ask smarter questions to stimulate more useful answers, leading to better productivity, fast-tracked innovation, and organizational success. By championing the art of curiosity and setting out a framework to make every question count, organizations can become less confrontational, more collaborative, and more productive.

Format: Paperback / softback
Length: 280 pages
Publication date: 08 August 2022
Publisher: Taylor & Francis Ltd

Insight is a remarkable superpower that propels innovation and empowers us to gain a deeper understanding of the world through the perspectives of others, whether they be customers, colleagues, advocates, or competitors. In his latest book, data storyteller Sam Knowles offers invaluable guidance on how to ask smarter questions, specifically designed to elicit more valuable and insightful responses. By employing these strategic questioning techniques, organizations can unlock a pathway to enhanced productivity, accelerated innovation, and remarkable organizational success.

For far too long, the act of asking questions has been undervalued, often perceived as a mere formality. However, Asking Smarter Questions aims to elevate the importance of curiosity by providing a comprehensive framework for making every question count. At the core of insight lies the fusion of data and information, which are brought together in novel and often unexpected ways. By asking smarter questions, we unlock the potential to surface new data and information, fostering meaningful connections between seemingly disparate points.

In today's rapidly evolving landscape, where distributed and remote work is becoming the norm, the ability to create a less confrontational, more collaborative, and highly productive work environment is paramount. By adopting a smarter questioning approach, organizations can foster a culture of inquiry and collaboration, enabling teams to work seamlessly regardless of their physical location. Managers, directors, and leaders alike will find inspiration in the universal principles, expert interviews, and data-driven recommendations featured in Asking Smarter Questions. These resources can be effectively shared with teams, fostering a sense of shared knowledge and fostering a collaborative spirit that drives innovation and growth.

Asking Smarter Questions is a valuable resource for professionals across various sectors and functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation. Whether you are seeking to enhance your questioning skills, improve your analytical abilities, or drive organizational success, this book offers a wealth of practical insights and strategies to help you achieve your goals. By embracing the power of curiosity and asking smarter questions, you can unlock the full potential of your organization and make a lasting impact on the world around you.

Weight: 562g
Dimension: 198 x 129 (mm)
ISBN-13: 9781032111162