Assemblage: The Art and Science of Brand Transformation

Probst's combination of agile writing and insightful observations makes this book a fascinating and fun wide-angle look at advertising. It guides how brands can transform us and the world we live in by combining personal, social, and cultural components, leveraging data and insights to deliver a personalized consumer experience, and making a positive impact on people, society, and the economy.

Format: Hardback
Length: 240 pages
Publication date: 24 January 2023
Publisher: Ideapress Publishing

Brandscan no longer force-feed us a plethora of products we dont need. To succeed, brands must transform us and the world we live in.


Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.


Assemblage will show you:

• Why perception is the truth and how to shape peoples perceptions


• Why we relate to antiheroes, villains, and saviors


• How brands can reassure consumers about their past, present, and future


• How to leverage data and insights to deliver a personalized, human-centric consumer experience


• How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

Weight: 468g
Dimension: 161 x 237 x 22 (mm)
ISBN-13: 9781646871254